Today I listened to an interview with Brad Weinman. I had received a email from Kim Klaver asking me to check out this site. This is what I learned from this interview. First of all this guy is an artist by trade, has been self-employed for 16 years. 10 of those years in MLM. He talks about “Power of Branding” and “Attraction Marketing”. After discovering the Internet he has become very successful and shares why and how he became successful. He talks of email marketing which I have not done yet. Cold calling and I have certainly done that. A cultivated list verses a paid for list, RSS feeds which bypasses emails. One could try voice broadcasting using your own video source or You-Tube. Again, I have not tried this form of communication with prospects. Not to say that I won’t give it a shot. The key to this whole marketing issue is VALUE. For newbies just starting out in there own home based business, positioning yourself as an expert. How do you do this, you ask? Brad says to research to become that expert and share what you have learned. That makes total sense. Recognise ones past knowledge and experience. Use failures as positives. Also you have to be able to answer two main questions of a prospect. #1. Whats in it for me? and #2. Why should I work with you?
If you have your own website for your business Brad states that your first page should be “about you”. Make it simple but informative. Pictures are a must. Make sure you link to your Bio page from your email signature or your websites. Warm-up prospects with your bio page. This is the opposite of marketing trends. Also on the bio page besure to “intro to opportunity” and then go to that page to complete the story of the opportunity.
There is so much advice out there for anyone who is going to use the web to attract prospects and business partnerships. I was impressed by Brad Weinman and he offers sound advice. I reccommend him.
